Aura Skincare: Meta & Google Ads Scaling
Direct-to-consumer paid acquisition campaign driving profitable customer volume with iterative creative testing.
Scroll below to follow the step-by-step transformation: Challenge → Strategic Sprint → Results.
Executive Engagement Brief
Initial Bottlenecks & Growth Roadblocks
Aura Skincare was burning capital on generic social ads with a stagnant 1.8x ROAS. Ad fatigue was setting in quickly, and acquisition costs were climbing month over month.
How We Architected the Solution
I deployed a structured creative testing matrix with 20+ hook and angle variations, installed server-side Conversion API (CAPI) for precise signal tracking, and redesigned the hero landing page for frictionless checkout.
Measurable Business Outcomes
Executive Takeaway: Combining rapid creative testing sprints with conversion rate optimization unlocked profitable ad spend scaling from $3k to $25k per month.
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